Sarit's Ashura Cereal

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By Samin Nosrat
Rated 5.0 stars by 1 users
By Samin Nosrat
10 cups
15 minutes
20 minutes
Excerpted from Good Things by Samin Nosrat. Copyright © 2025 by Samin Nosrat. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
The first time I visited Honey & Co., the warm, tiny, Middle Eastern restaurant in central London run by pastry chef Sarit Packer and her chef-husband, Itamar Srulovich, I left with a bag of their Ashura Cereal, at Sarit’s insistence. In my hotel room later that night, I couldn’t resist tasting it even though I’d just brushed my teeth. The cereal looked like a cross between granola and Cracker Jack, with dark, shiny brown clusters of puffed wheat, almonds, pecans, and seeds. It smelled like burnt honey, spring flowers, and cardamom. As I bit into a piece, it burst in my mouth, somehow simultaneously light and rich, sweet and savory, crisp and full of air. Standing there in my pajamas, I ate nearly half the bag.
Childhood memories of sugary cereals such as Honey Smacks and Corn Pops guided Sarit as she developed this recipe. First, she made a honey syrup spiked with cinnamon, cardamom, and an almond-scented spice called mahlab. She then drizzled the syrup over a mixture of puffed wheat, nuts, and seeds and baked the whole thing into a gloriously crisp mass. Serve it as Sarit does, over yogurt with fresh berries or pomegranate seeds; or as her parents do, drowned in a bowl of milk; or simply eat it by the handful, straight from the bag, anytime you want a sweet, crunchy snack.
2/3 cup (150g) neutral oil
1 teaspoon ground mahlab (optional, see note)
Adjust the oven racks to the lower-middle and upper-middle positions and preheat to 350°F. Line two sheet pans with parchment paper and set aside.
This recipe is endlessly adaptable. You can use any combination of puffed grains totaling 160 grams. I love a fifty-fifty mix of wheat or Kamut and millet, but quinoa and corn work well, too.
If using whole Mahlab, grind it using a mortar and pestle or spice grinder.